Do search engines detect and penalize AI generated content? Question

It is probably a little too early in the explosive evolution that is AI/LLM to generalise on what is going to be a good and effective strategy for AI generated content on websites.

However Google has released some general guidelines which are of interest:

1. Google continues to reward original, high quality content in terms of search engine ranking.
2. If this content is produced using AI/LLM with the idea that this is an essential way to help you produce content, Google will not penalise your content. But see point 1...
3. If AI/LLM is used to 'game' the system (to artificially and inappropriately elevate search engine rankings) or to produce spam, the content will be penalised.

So to answer your questions, in light of the above points,:

• If I want to use chat GPT or other large language model AI to generate content for my website, will that be a good strategy for SEO?

  If your content is original and of high quality and demonstrates expertise, experience, authoritativeness, and trustworthiness it will be ranked highly irrespective of how the information was generated. See point 1.

• Can search engines detect and penalize content that was written by AI?

  Interestingly enough Google goes a little fuzzy on this subject and points instead to its Spam detection system. My suspicion is that search engines, like all of us, will struggle to adequately identify AI/LLM generated material.

• Does it make a difference if I proof-read and fact-check it before I post it?

  Again see point 1. Google at least does not discriminate against where the material comes from, it only looks for original, high quality content. If you need AI/LLM to achieve this well and efficiently so be it, you should not be penalised in terms of SEO. Beware of point 3 though.

Reference

• Google Search's guidance about AI-generated content

posted 11 months ago

CC BY-SA 4.0

3mo ago by Michael‭

andrew.46‭

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