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Split articles into multiple pages to improve bounce rate? Question
My website has long articles. Many users click to a single article, read it, and leave our site. I want more of these users to engage more with our site. I have Google Analytics installed and I'm using its bounce rate metric to measure this engagement.
One idea we've had is to split long articles into several pages. That way users will need to use multiple pages to read a single article and the bounce rate metric will improve.
I'm concern is that while this might improve bounce rate, it doesn't really increase engagement. It is just taking our existing user behavior gaming our metric. It might even frustrate users that have to click multiple times just to read an article.
On the other hand, this would give us additional insight into how much of an article is actually getting read and allow us to serve additional ad impressions on the different pages that are part of the article.
Is it worth it to take the time to implement this, or are there better, more substantial ways to improve bounce rate and engagement with our website?
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