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In which order should the brand name and article title appear in the page <title>? Question
I've read that for usability and SEO, the the <title> tags on your pages should contain both the article title and your brand name. I'm wondering which order is better for them? Which of these two options should I use, and why?
- My Brand - Lorem ipsum dolor sit amet, consectetur adipiscing elit
- Lorem ipsum dolor sit amet, consectetur adipiscing elit - My Brand
1 answer
For both SEO and usability, the brand name should go at the end of the title.
SEO
Search engines put more weight on the words at the beginning of the title.
You might think that means your very important brand should come first, but your brand name is very important for SEO only on the your home page. You want people that search for your brand name to land on your home page, not on some random article.
Having keywords from the article title at the beginning of the page title will help that article rank for "long tail" keywords that may be contained in the article title.
Usability
One very important aspect of page titles is that they label tabs when a visitor to your site has multiple pages from your site open at once. Considers what happens in a case where your brand name is first. All the tags look the same and it is impossible for the visitor to differentiate which tag is for which content:
Compare that to a site that puts the brand name at the end. Each tab looks unique:
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