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The flip side of "fresh" content is "evergreen" content which is useful for a long period of time. News sites need lots of fresh content because most users need the latest news, not news that is w...
Answer
#5: Post edited
by
Stephen Ostermiller
·
2023-07-21T11:26:30Z (over 1 year ago)
grammar
- The flip side of "fresh" content is "evergreen" content which is useful for a long period of time. News sites need lots of fresh content because most users need the latest news, not news that is weeks old. Outside of news, you are likely to create content that will be useful and relevant for a long time, maybe even for years.
- That isn't to say that once you have good coverage of a topic, that you never need to write more about it. Most niches have new developments that require new content. Search engines and users prefer sites that provide articles about recent developments over sites that have nothing but years-old content.
There are also niches that require content updates periodically (like yearly.) For example, users want to know that content buying guides and reviews take the latest products into account. A new-car buying guide that didn't have any information on cars for this model year wouldn't be well received.- When updating content it is important to prominently feature an update date on the page. I've even seen sites put "for \<current year\>" into the page title so that users can see right in the search results that the content has been freshened.
- The flip side of "fresh" content is "evergreen" content which is useful for a long period of time. News sites need lots of fresh content because most users need the latest news, not news that is weeks old. Outside of news, you are likely to create content that will be useful and relevant for a long time, maybe even for years.
- That isn't to say that once you have good coverage of a topic, that you never need to write more about it. Most niches have new developments that require new content. Search engines and users prefer sites that provide articles about recent developments over sites that have nothing but years-old content.
- There are also niches that require content updates periodically (like yearly.) For example, users want to know that buying guides and reviews take the latest products into account. A new-car buying guide that didn't have any information on cars for this model-[]()year wouldn't be well received.
- When updating content it is important to prominently feature an update date on the page. I've even seen sites put "for \<current year\>" into the page title so that users can see right in the search results that the content has been freshened.
#4: Post edited
by
Stephen Ostermiller
·
2023-07-20T19:19:43Z (over 1 year ago)
- The flip side of "fresh" content is "evergreen" content which is useful for a long period of time. News sites need lots of fresh content because most users need the latest news, not news that is weeks old. Outside of news, you are likely to create content that will be useful and relevant for a long time, maybe even for years.
- That isn't to say that once you have good coverage of a topic, that you never need to write more about it. Most niches have new developments that require new content. Search engines and users prefer sites that provide articles about recent developments over sites that have nothing but years-old content.
- There are also niches that require content updates periodically (like yearly.) For example, users want to know that content buying guides and reviews take the latest products into account. A new-car buying guide that didn't have any information on cars for this model year wouldn't be well received.
When updating content it is important to prominently feature an update date on the page. I've even seen sites put "for \<current year\[]()>" into the page title so that users can see right in the search results that the content has been freshened.
- The flip side of "fresh" content is "evergreen" content which is useful for a long period of time. News sites need lots of fresh content because most users need the latest news, not news that is weeks old. Outside of news, you are likely to create content that will be useful and relevant for a long time, maybe even for years.
- That isn't to say that once you have good coverage of a topic, that you never need to write more about it. Most niches have new developments that require new content. Search engines and users prefer sites that provide articles about recent developments over sites that have nothing but years-old content.
- There are also niches that require content updates periodically (like yearly.) For example, users want to know that content buying guides and reviews take the latest products into account. A new-car buying guide that didn't have any information on cars for this model year wouldn't be well received.
- When updating content it is important to prominently feature an update date on the page. I've even seen sites put "for \<current year\>" into the page title so that users can see right in the search results that the content has been freshened.
#3: Post edited
by
Stephen Ostermiller
·
2023-07-20T19:19:25Z (over 1 year ago)
- The flip side of "fresh" content is "evergreen" content which is useful for a long period of time. News sites need lots of fresh content because most users need the latest news, not news that is weeks old. Outside of news, you are likely to create content that will be useful and relevant for a long time, maybe even for years.
That isn't to say that once you have good coverage of a topic, that you never need to write more about it. Most niches have new developments that require new content and occasional updates. Search engines and users prefer sites that provide updates over sites that have nothing but years-old content.- There are also niches that require content updates periodically (like yearly.) For example, users want to know that content buying guides and reviews take the latest products into account. A new-car buying guide that didn't have any information on cars for this model year wouldn't be well received.
- When updating content it is important to prominently feature an update date on the page. I've even seen sites put "for \<current year\[]()>" into the page title so that users can see right in the search results that the content has been freshened.
- The flip side of "fresh" content is "evergreen" content which is useful for a long period of time. News sites need lots of fresh content because most users need the latest news, not news that is weeks old. Outside of news, you are likely to create content that will be useful and relevant for a long time, maybe even for years.
- That isn't to say that once you have good coverage of a topic, that you never need to write more about it. Most niches have new developments that require new content. Search engines and users prefer sites that provide articles about recent developments over sites that have nothing but years-old content.
- There are also niches that require content updates periodically (like yearly.) For example, users want to know that content buying guides and reviews take the latest products into account. A new-car buying guide that didn't have any information on cars for this model year wouldn't be well received.
- When updating content it is important to prominently feature an update date on the page. I've even seen sites put "for \<current year\[]()>" into the page title so that users can see right in the search results that the content has been freshened.
#2: Post edited
by
Stephen Ostermiller
·
2023-07-20T19:16:56Z (over 1 year ago)
Address content updates
- The flip side of "fresh" content is "evergreen" content which is useful for a long period of time. News sites need lots of fresh content because most users need the latest news, not news that is weeks old. Outside of news, you are likely to create content that will be useful and relevant for a long time, maybe even for years.
That isn't to say that once you have good coverage of a topic, that you never need to write more about it. Most niches have new developments that require new content and occasional updates. Search engines and users prefer sites that provide updates over sites that have nothing but years-old content.
- The flip side of "fresh" content is "evergreen" content which is useful for a long period of time. News sites need lots of fresh content because most users need the latest news, not news that is weeks old. Outside of news, you are likely to create content that will be useful and relevant for a long time, maybe even for years.
- That isn't to say that once you have good coverage of a topic, that you never need to write more about it. Most niches have new developments that require new content and occasional updates. Search engines and users prefer sites that provide updates over sites that have nothing but years-old content.
- There are also niches that require content updates periodically (like yearly.) For example, users want to know that content buying guides and reviews take the latest products into account. A new-car buying guide that didn't have any information on cars for this model year wouldn't be well received.
- When updating content it is important to prominently feature an update date on the page. I've even seen sites put "for \<current year\[]()>" into the page title so that users can see right in the search results that the content has been freshened.
#1: Initial revision
by
Stephen Ostermiller
·
2023-07-20T16:51:23Z (over 1 year ago)
The flip side of "fresh" content is "evergreen" content which is useful for a long period of time. News sites need lots of fresh content because most users need the latest news, not news that is weeks old. Outside of news, you are likely to create content that will be useful and relevant for a long time, maybe even for years. That isn't to say that once you have good coverage of a topic, that you never need to write more about it. Most niches have new developments that require new content and occasional updates. Search engines and users prefer sites that provide updates over sites that have nothing but years-old content.