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The fundamentals of SEO haven't changed in two decades: Create great content. Use the words and phrases for which you want to be found in search engines. Ensure that search engines can crawl y...
Answer
#2: Post edited
by
Stephen Ostermiller
·
2023-07-29T15:15:32Z (over 1 year ago)
grammar
- The fundamentals of SEO haven't changed in two decades:
- 1. Create great content.
- 2. Use the words and phrases for which you want to be found in search engines.
- 3. Ensure that search engines can crawl your site so that it gets indexed.
- 4. Grow your site's reputation by getting links from other sites.
- 5. Follow the guidance from search engines so that your site doesn't get banned for spam.
- Search engine algorithms have never been public knowledge. It has always been a process of reverse engineering them to figure out techniques that help sites rank well.
There have always been differences between different search engines. Ranking well in one search engine has never guaranteed ranking well in all of them. Today Google and Bing use algorithms that are more similar than search engines of the past. Think about how vast differences between Altavista and Google in the late 90's. Rankings in Altavista were purely keyword driven where Google use link juice.- I'd even go as far as to say that it is much harder to find techniques that work well in one particular search engine over another today. Google in particular has made it harder to evaluate your SEO. They no longer publish Pagerank as a metric, they no longer send search phrases in the referrer header, and they have really cracked down on scrapers that check rankings. In many ways, all you have today is the generic SEO advice because ranking tricks for particular search engines are harder to find.
- The fundamentals of SEO haven't changed in two decades:
- 1. Create great content.
- 2. Use the words and phrases for which you want to be found in search engines.
- 3. Ensure that search engines can crawl your site so that it gets indexed.
- 4. Grow your site's reputation by getting links from other sites.
- 5. Follow the guidance from search engines so that your site doesn't get banned for spam.
- Search engine algorithms have never been public knowledge. It has always been a process of reverse engineering them to figure out techniques that help sites rank well.
- There have always been differences between different search engines. Ranking well in one search engine has never guaranteed ranking well in all of them. Today Google and Bing use algorithms that are more similar than search engines of the past. Think about how vast differences were []()between Altavista and Google in the late 90's. Rankings in Altavista were purely keyword driven where Google use link juice.
- I'd even go as far as to say that it is much harder to find techniques that work well in one particular search engine over another today. Google in particular has made it harder to evaluate your SEO. They no longer publish Pagerank as a metric, they no longer send search phrases in the referrer header, and they have really cracked down on scrapers that check rankings. In many ways, all you have today is the generic SEO advice because ranking tricks for particular search engines are harder to find.
#1: Initial revision
by
Stephen Ostermiller
·
2023-07-28T10:13:07Z (over 1 year ago)
The fundamentals of SEO haven't changed in two decades: 1. Create great content. 2. Use the words and phrases for which you want to be found in search engines. 3. Ensure that search engines can crawl your site so that it gets indexed. 4. Grow your site's reputation by getting links from other sites. 5. Follow the guidance from search engines so that your site doesn't get banned for spam. Search engine algorithms have never been public knowledge. It has always been a process of reverse engineering them to figure out techniques that help sites rank well. There have always been differences between different search engines. Ranking well in one search engine has never guaranteed ranking well in all of them. Today Google and Bing use algorithms that are more similar than search engines of the past. Think about how vast differences between Altavista and Google in the late 90's. Rankings in Altavista were purely keyword driven where Google use link juice. I'd even go as far as to say that it is much harder to find techniques that work well in one particular search engine over another today. Google in particular has made it harder to evaluate your SEO. They no longer publish Pagerank as a metric, they no longer send search phrases in the referrer header, and they have really cracked down on scrapers that check rankings. In many ways, all you have today is the generic SEO advice because ranking tricks for particular search engines are harder to find.