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When choosing a domain name, is it more important to have keywords in the domain name, or to brand my website? Question
I'm building a company with a website about widgets. The .com domain name with just "widgets" is already taken, and so are a lot of other keyword related domains. I could get a domain on an alternate top level domain with just one dash: widgets-store.example.
I could also name my company something that is easier to brand. However, I'm worried about losing out on search engine traffic from people searching for "widgets."
How do I balance naming my site with a relevant keyword vs a brand name that unique and marketable?
1 answer
Personally, I prefer the domain name to be branded, but short as possible and catchy.
It's not the domain name that will make a website more searchable, it's more the content, the structure and performance of the site.
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