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I'm building a company with a website about widgets. The .com domain name with just "widgets" is already taken, and so are a lot of other keyword related domains. I could get a domain on an alter...
#1: Initial revision
When choosing a domain name, is it more important to have keywords in the domain name, or to brand my website?
I'm building a company with a website about widgets. The `.com` domain name with just "widgets" is already taken, and so are a lot of other keyword related domains. I could get a domain on an alternate top level domain with just one dash: `widgets-store.example`. I could also name my company something that is easier to brand. However, I'm worried about losing out on search engine traffic from people searching for "widgets." How do I balance naming my site with a relevant keyword vs a brand name that unique and marketable?