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Incubator Q&A

Welcome to the staging ground for new communities! Each proposal has a description in the "Descriptions" category and a body of questions and answers in "Incubator Q&A". You can ask questions (and get answers, we hope!) right away, and start new proposals.

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Incubator Q&A When choosing a domain name, is it more important to have keywords in the domain name, or to brand my website?

I'm building a company with a website about widgets. The .com domain name with just "widgets" is already taken, and so are a lot of other keyword related domains. I could get a domain on an alter...

1 answer  ·  posted 1y ago by Stephen Ostermiller‭  ·  edited 1y ago by ArtOfCode‭

#3: Post edited by user avatar ArtOfCode‭ · 2023-06-20T18:03:23Z (over 1 year ago)
#2: Post edited by user avatar Stephen Ostermiller‭ · 2023-06-14T10:19:41Z (over 1 year ago)
#1: Initial revision by user avatar Stephen Ostermiller‭ · 2023-06-13T08:13:04Z (over 1 year ago)
When choosing a domain name, is it more important to have keywords in the domain name, or to brand my website?
I'm building a company with a website about widgets.  The `.com` domain name with just "widgets" is already taken, and so are a lot of other keyword related domains.  I could get a domain on an alternate top level domain with just one dash: `widgets-store.example`.

I could also name my company something that is easier to brand.  However, I'm worried about losing out on search engine traffic from people searching for "widgets."  

How do I balance naming my site with a relevant keyword vs a brand name that unique and marketable?