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How do I add a consent management platform that has been certified by Google to my website? Question
I recently received and email from Google AdSense that says:
Starting later this year, Google will requiring all publishers to use a Consent Management Platform (CMP) that has been certified by Google and has integrated with the IAB's Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area (EEA) or the United Kingdom (UK).
My website serves content to uses around the world, including in the EU. I would like to be able to show ads to those users.
This email uses a lot of jargon. I've never heard of CMP, TCF, IAB, or EEA before this. I'm worried that this could be complicated or expensive.
What changes am I going to need to make to my site?
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